PUMA 3 Cities 1 Suede
Run of Show & Shot List
Friday, October 16, 2026 · Live at 3:00 PM ET / 12:00 PM PT
At a glance
- Date
- Friday, October 16, 2026
- Go live
- 3:00 PM ET / 12:00 PM PT, all three cities · PUMA's steps are in For PUMA
- Atlanta
- 1:00 PM ET call at Walter's Clothing, 66 Decatur St SE · Wrap 4:00 PM ET
- New York
- STAPLE, 21 Mercer St · Call and wrap set by the New York lead
- Los Angeles
- 10:30 AM PT meet at Earle's on Crenshaw, 3864 Crenshaw Blvd · Wrap 1:00 PM PT
- Hashtag & tags
- #PumaSuedeDay on every post and every live, tagging @suededay1016, @canikickittho, @pumabros, and @puma.usa
- Releases
- Signed release before anyone is photographed. Release link and QR code are in the Photographers section
- Questions
- TK first; city leads for anything on the ground in New York and LA; Terry for creative; Mike "Dose" Baker for logistics and coordination; Bam for photography and video; BAMM Communications for all media and press
For PUMA · Randy & Clyde
Your go-live plan for Suede Day
Everything the @puma.usa team needs for the live, in one place.
Go live3:00 PM ET12:00 PM PT · Fri, Oct 16
Run time1 hourEnd at 4:00 PM ET / 1:00 PM PT
Live from@puma.usaInstagram Live
Hashtag#PumaSuedeDayOn the live and every post
1 · Start the live
Start an Instagram Live from @puma.usa at 3:00 PM ET sharp. Our accounts will request to join within the first minute.
2 · Accept join requests from these accounts only
| Account | City |
|---|---|
| @suededay1016 | Atlanta |
| @canikickittho | Atlanta |
| @waltersclothing | Atlanta |
| @_puma.gawwddd_ | New York |
| @itskidla | Los Angeles |
Please decline requests from any other account. @pumabros is tagged throughout but is not joining the live.
3 · Guest rotation
Instagram allows three guests on screen at a time, so we rotate. TK calls each swap.
| Time (ET) | On screen with PUMA |
|---|---|
| 3:00 PM | Three cities open: @suededay1016, @_puma.gawwddd_, @itskidla |
| 3:20 PM | Atlanta takes the screen: @canikickittho shows the crew while @waltersclothing gives a store tour; @itskidla stays on |
| 3:45 PM | Close: @suededay1016, @_puma.gawwddd_, @itskidla back for the group shots and thank-yous |
| 4:00 PM | End the live |
4 · Accept collab posts
After the live, accept Instagram collaboration invites on Suede Day posts and reels from @suededay1016, @canikickittho, and @pumabros.
Day-of contact
TK (Sneaker Fox) is PUMA's single point of contact on the 16th: (934) 386-8581 · customizersofcity@gmail.com. Text him at 2:50 PM ET when you're ready to start.
Save this page to your Home Screen
Add this page as an app icon so it's one tap away on the 16th. Do it before the shoot, while you have a good signal.
iPhone (Safari)
- Open this page in Safari.
- Tap the Share button (the square with an arrow pointing up). On newer iPhones, tap ••• first, then Share.
- Scroll down and tap Add to Home Screen.
- Name it Suede Day and tap Add.
Android (Chrome)
- Open this page in Chrome.
- Tap the ⋮ menu in the top corner.
- Tap Add to Home screen, name it Suede Day, and tap Add.
Section 1
Overview
On Friday, October 16, 2026, PUMA Suede Day goes live in three cities at once. 3 Cities 1 Suede, presented by PUMA, PUMA Bros, and CAN I KICK IT, brings models, photographers, and sneaker culture together in Atlanta, New York, and Los Angeles to celebrate the PUMA Suede.
Atlanta is the flagship, shooting at Walter's Clothing during the store's 75th anniversary, with New York at STAPLE and Los Angeles at Earle's on Crenshaw and Crenshaw High School.
The goal is to make October 16 the day sneaker culture celebrates the Suede, and to deliver PUMA a campaign it can grow every year: strong photos, a coordinated livestream, and real foot traffic for the host stores.
Section 2
Key people
TK runs the campaign and is the only contact for PUMA and Walter's. Route every question about product, store access, or PUMA approvals through him.
Campaign Director · In charge
Mpenga "TK" Kabundi (Sneaker Fox)
Leads 3 Cities 1 Suede and is the direct contact for PUMA representatives and Walter's Clothing. Final call on the day.
Creative Director
Terry "Tetris" Francis
Creative direction for the campaign: the look, the shot list, the sets, and the content.
Co-Creative Director
Saint LaRhome
Second on creative behind Terry: sets, art direction, and the look on site.
CAN I KICK IT Lead & Operations
Mike "Dose" Baker
Runs CAN I KICK IT's side of the day: logistics, crew, shirts, and check-in.
Photography & Video Lead
Bam (Derek Allen)
Directs all photographers and videographers and runs media command and control. Alternate behind-the-scenes camera.
Media & press
Media & Press Inquiries
Brandon C. Armant
BAMM Communications, agency of record for CAN I KICK IT. All media and press requests go through BAMM.
City leads
New York
Puma Gawd
City lead for the New York shoot. Also hosts the livestream.
Los Angeles
Rich "KID LA" Evans
City lead for the Los Angeles shoot. Also hosts the livestream.
Section 3
The plan
- Shoot in every city. Each city works the same core shot list so the content cuts together as one campaign, then adds its own local shots.
- Go live together at 3:00 PM ET. All three cities stream at the same time, and everyone on site who isn't shooting goes live on their own account.
- Drive people to the stores. Promo before the day and the live moment itself point the community to Walter's and STAPLE to buy Suedes.
- Deliver and report. Photos and video go to the Drive by end of day, and an after-action review tracks reach, engagement, and press for PUMA's recap and next year's partnership.
Section 4
Run of show
This is the Atlanta schedule. The live window is the only fixed time for every city; New York and Los Angeles set their own call and strike times around it.
| Time (ET) | Segment | What happens |
|---|---|---|
| 1:00 PM | Crew call | Everyone on location. Check in, hand out shirts, models change. Photographers and video set up gear. |
| 1:20 PM | Shot list walkthrough | Bam walks the team through the shot list. Assign models and photographers to areas. |
| 1:40 PM | Set and tech check | Final set dressing, posters up, Suede wall styled. Test livestream phones, audio, and Wi-Fi. |
| 2:00 PM | Photo shoot begins | Work the shot list by area. Core shots first. Show car arrives at 2:00. |
| 2:45 PM | Live prep | Cue the livestream hosts. Confirm New York and Los Angeles are ready. |
| 3:00 PM | Live, all three cities | Livestream across all accounts. Shooting continues on camera. |
| 3:45 PM | Closing shots | Group photo, final hero shots, thank Walter's on stream. |
| 4:00 PM | Wrap | End the stream. Collect unclaimed shirts, back up all photos and video before anyone leaves. |
| City | Live window | Call and strike |
|---|---|---|
| Atlanta | 3:00 PM ET | 1:00 PM call, 4:00 PM wrap |
| New York | 3:00 PM ET | Set by the New York lead |
| Los Angeles | 12:00 PM PT | 10:30 AM PT meet, 11:00 AM PT shoot starts, 1:00 PM PT wrap |
Promo run-up: radio, DJs, and press leading into the 16th.
| Date | Moment | Details |
|---|---|---|
| Mon, Oct 12 | New Music Monday Coalition DJs | Suede Day push with the coalition DJs at Stank Only Studios. Done. |
| Wed, Oct 14 7:30 PM | MAJIC 107.5/97.5 radio interview with Reese | Live Suede Day promo on air. Done. |
Section 5
Livestream: everyone streams
Required on every post and every live
#PumaSuedeDay
And tag all four on every one
@suededay1016 · @canikickittho
@pumabros · @puma.usa
@pumabros · @puma.usa
No exceptions. Every post, story, reel, and livestream.
Official accounts going live with PUMA
These accounts go live together with @puma.usa at 3:00 PM ET. Each one has a set phone and a set person holding it. PUMA's side, including the guest rotation, is in For PUMA.
| Account | Phone held by |
|---|---|
| @suededay1016 | TK (Sneaker Fox) |
| @canikickittho | Mike "Dose" Baker |
| @waltersclothing | Walter's Clothing, store tour at 3:20 PM ET |
| @itskidla | Rich "KID LA" Evans, live from Los Angeles |
| @_puma.gawwddd_ | Puma Gawd, live from New York |
Everyone else: during the live window, every model, photographer, and team member on site who isn't actively shooting should be live on their own account. More streams means more reach for PUMA and the host stores.
- Models: go live between your shots. Show the set, the crew, and the Suedes.
- Photographers: mount your phone on your camera's hot shoe so you can shoot and stream at the same time. An affordable example is the NEEWER Phone Holder / Hot Shoe Mount Adapter Kit (about $20 to $26).
- Everyone else: stream the crowd, the store, and behind the scenes.
- Before you go live: phone charged, a power bank on hand, Do Not Disturb on.
- Tag on every stream:
Section 6
Photographers & videographers
Everything the camera crew needs for the day. Bam is the point of contact for all photo and video: Bam (Derek Allen) · (616) 217-8483 · bigd0825901@gmail.com
Upload your content here
All raw photos and video go in the Suede Day Drive by end of day. Your 5 edited picks go here too, due Monday, October 19.
Upload to the Suede Day DrivePhoto & video release
No one is photographed for use without a signed release (guardian consent under 18).
Open the photo & video release
Have them scan this code to sign.
| Time (ET) | What camera crew does |
|---|---|
| 1:00 PM | Arrive and check in with Bam. Set up gear, test batteries, cards, and audio. Mount your phone on the hot shoe for streaming. |
| 1:20 PM | Shot list walkthrough with Bam. Get your assigned area, models, and shot numbers. |
| 1:40 PM | Test shots on the Suede wall and storefront. Check light and white balance inside and out. |
| 2:00 PM | Shoot your assigned shots. Core shots first. |
| 2:00 PM | Show car arrives. Grab the car shots while it's fresh. |
| 3:00 PM | Live window. Keep shooting; if you're not mid-shot, go live on your own account. |
| 3:45 PM | Closing group photo and final hero shots. |
| 4:00 PM | Check out with Bam before you leave. Back up your cards on site. |
- Your 5 picks: choose your 5 best photos, edit them, and deliver the finished edits by Monday, October 19.
- Everything else: upload all your raws to the Drive for a bulk edit. Videographers upload all raw footage the same way.
- File names: your city and your name, for example ATL_JordynVargas_001.
- Your credit: tell Bam exactly how you want to be credited (name, brand, and Instagram handle) before you leave, so every post tags you right.
The look we're going for
Bam's test shoot with King Fresh at Atlanta's Municipal Market. Use these as the bar for the shot list: real people in real places, with the Suedes as the star.
Photos: Bam (Derrick Allen)
Section 7
Shot list
Every city shoots the same core list so the three cities cut together as one campaign. Each city fills in its own names and adds local shots at the bottom.
| # | Shot | Area | Models | Photographer | Suede color | Done |
|---|---|---|---|---|---|---|
| 1 | Storefront hero: full group outside the store, sign in frame | Exterior | All | Mixed | ||
| 2 | Walking shot: models walking toward camera on the street | Exterior | ||||
| 3 | Suede close-up: feet and shoes on the sidewalk | Exterior | ||||
| 4 | Individual portraits: each model, full body, front and back of shirt | Exterior | Each | |||
| 5 | PUMA wall: models with the Suede display | Interior | ||||
| 6 | Try-on moment: lacing up or trying on a pair | Interior | ||||
| 7 | Product flat lay: Suedes in every color | Interior | None | All | ||
| 8 | Poster wall: models in front of the themed posters | Interior or exterior | ||||
| 9 | Host shot: store owner or staff with models | Interior | ||||
| 10 | Behind the scenes: crew, setup, livestream in action | Anywhere | Crew | |||
| 11 | Live moment: the crowd and stream at 3:00 | Anywhere | All | |||
| 12 | Closing group photo | Exterior | All | Mixed | ||
| 13 | Low-angle product hero: a pair of Suedes on the sidewalk, one shoe stacked on its box, store sign and awning in the background, sky up top | Exterior | None | One colorway | ||
| 14 | Storefront worm's-eye: one Suede on its box, camera at shoe level looking up, store sign towering above in focus behind it | Exterior | None | One colorway | ||
| 15 | Local shot: | |||||
| 16 | Local shot: |
Shoot the crowd too: photographers can shoot anyone at the event wearing PUMA, Suedes or not. Those shots get reviewed after the event and can be used for other content. Get the person's Instagram handle and have them sign the photo & video release on the spot, so the shot can be used later.
Section 8
Crew by city
Atlanta Flagship
Walter's Clothing, 66 Decatur St SE, Atlanta, GA 30303
Leadership
- TK (Mpenga Kabundi)Campaign Director, Sneaker Fox · In charge and livestream host
- Terry "Tetris" FrancisCreative Director (off site; reach by phone)
- Saint LaRhomeCo-Creative DirectorPhone(404) 775-2996
- Mike "Dose" BakerCAN I KICK IT and operations point of contactPhone(251) 753-4382Emailmike@canikickit.com
Photo & video
- Bam (Derek Allen)Photo and video lead · Running point on sitePhone(616) 217-8483
- Jordyn "Jordy" VargasPrimary photographer · Jovi MediaPhone(404) 789-4381
- Joanna Ayari-BarthPhotographer · via Jerell Shearin, on site earlyIGJoanna Wanjigu Photography (rebranding)
- Kris KinderPhotographer · via Jerell Shearin, on site early
- RiskVideo · Behind the scenes
- Get Money GeorgeVideo · Recap
Production
- KendolProduction assistant · Setup and wherever help is neededPhone(504) 314-0374Phone(504) 314-0545
- BraxProduction assistant, CAN I KICK IT team · Also modeling
- Brandon "BWE" EvansLead graphic designer · BWE WorksPhone(818) 255-6940Emailbwe.art@gmail.com
Host store & sponsors
- Brandon SteinbookWalter's Clothing · Day-of contactEmailbsteinbook@gmail.comThe Dion release is also Friday at Walter's. Work around their customers the whole time.
- Jerell ShearinSponsor, Georgia Spartans · Point of contact for the show carPhone(404) 645-1398
- King Fresh (King Shands)Sponsor and model · Krown MePhone(404) 849-1701Emailkrownmellc@gmail.com
Models
- BraxCAN I KICK IT
- King Fresh (King Shands)Krown Me · Also a sponsor
- Courtney Patrick ("Chikin")Model
- AshleyModel
Logistics
- Show carChevy Caprice on 26-inch rims with suede interior, on site at 2:00 PM. Contact: Jerell Shearin.
New York
STAPLE, 21 Mercer St, New York, NY 10013
City lead & host
- Puma GawdCity lead · Livestream host
- Vic AvilesStore manager · STAPLEStore(917) 203-2935Cell(407) 929-6547
Photo & video
- KPPhotographer
Los Angeles
Earle's on Crenshaw, 3864 Crenshaw Blvd, Los Angeles, CA 90008
Crenshaw High School, 5010 11th Ave, Los Angeles, CA 90043
Crenshaw High School, 5010 11th Ave, Los Angeles, CA 90043
City lead & host
- Rich "KID LA" EvansCity lead · Livestream host
- Cary EarleOwner · Earle's on Crenshaw
Photo & video
- TP VisionsCamera · Photo and videoPhone(951) 405-9482
- Ashton AlarasVideographerPhone(813) 310-9834
Models
- DrinaModel
- Drina's kidsModels
- D'Andre SmithModel · KID LA's kid
- GoldieModel · KID LA's kidKID LA signs the guardian section of the release if under 18.
- Clown dancerModel · LA clown dancers
Shoot plan
- Schedule10:30 AM PT meet · 11:00 AM PT shoot starts · 12:00 PM PT live · 1:00 PM PT wrap
- Shooting areas
- Earle's: inside and outside, including the Nipsey Hussle mural. Approved through KID LA.
- Crenshaw High School: front of the school, guaranteed to KID LA. The gym is also in play for "Love & Basketball" shots.
- LA local shots
- Models in front of the Nipsey Hussle mural
- Lifestyle out front of Earle's: talking, a soda, fries, wearing the Suedes
- Order-counter scroll inside, from the shoes up to the counter
- Models under the Crenshaw High School sign
- "Love & Basketball" in the Crenshaw gym, if confirmed
- Behind the scenes: the photographers shooting the models
- Collab postsTK collabs with @itskidla, @doitfordonesha.1of1, and @goldietheplayer.
Section 9
Point of contact
Mpenga "TK" Kabundi (Sneaker Fox)
Campaign Director, PUMA Bros / Suede Day
Confidential. Prepared for PUMA, PUMA Bros, and partners. This document contains proprietary information belonging to CAN I KICK IT and its partners and may not be shared without written permission.
